Explore scholars

793 scholars

Northwestern University

Management and Marketing Education

Northwestern University

Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies

The University of Texas Rio Grande Valley

Consumer Behavior in Brand Consumption and Identification

Colleen M. Harmeling

Florida State University

Consumer Behavior in Brand Consumption and Identification

Kimberly A. Whitler

University of Virginia

Consumer Behavior in Brand Consumption and Identification

Jacquelyn S. Thomas

Southern Methodist University

Consumer Market Behavior and PricingConsumer Retail Behavior StudiesCustomer churn and segmentation

Donna L. Hoffman

George Washington University

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies

Thomas P. Novak

George Washington University

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies

Shelby H. McIntyre

Santa Clara University

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing

Harvard University

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior Studies

Georgios Zervas

Boston University

Sharing Economy and Platforms

West Chester University

Technology Adoption and User Behaviour

Kevin Lane Keller

Dartmouth College

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingMarketing and Advertising Strategies

Yoram Jerry Wind

University of Pennsylvania

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing

Auburn University

Corporate Social Responsibility ReportingEthics in Business and EducationManagement and Marketing Education

Wagner A. Kamakura

Rice University

Consumer Market Behavior and PricingCustomer churn and segmentation

Northwestern University

Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies

Indiana University Bloomington

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing

Mark B. Houston

Texas Christian University

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing

Dominique M. Hanssens

University of California, Los Angeles

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing

Steven M. Shugan

University of Florida

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing

Jagdish N. Sheth

Emory University

Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies

University of Maryland, College Park

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing

Songpol Kulviwat

Hofstra University

Technology Adoption and User Behaviour