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The University of Texas Rio Grande ValleyMarketing

A. Fuat Fırat

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 32 · i10 59
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About

A. Fuat Fırat is a Marketing scholar at The University of Texas Rio Grande Valley. Research spans Consumer Behavior in Brand Consumption and Identification. 129 works, 6k citations (h-index 32).

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Affiliation on publications · The University of Texas Rio Grande Valley

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