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George Washington UniversityMarketing

Donna L. Hoffman

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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#52
/400 · Marketing
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Teaching
—/5
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Citations
23k
h 43 · i10 64
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0
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0
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0
0 current · 0 honors
Funding
$217k
1 grants · 0 partners
Influence
23/100
Top 13%
Momentum
14/100
Established
0 reviews
Teaching
—/ 5
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Fair grading—
5 lenses
About

Donna L. Hoffman is a Marketing scholar at George Washington University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 122 works, 23k citations (h-index 43).

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Affiliation on publications · George Washington University

Most-cited work

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