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Indiana University BloomingtonMarketing

Lopo L. Rego

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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5.5k
h 18 · i10 19
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About

Lopo L. Rego is a Marketing scholar at Indiana University Bloomington. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 27 works, 5.5k citations (h-index 18).

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Affiliation on publications · Indiana University Bloomington

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