YesRATEPROF
Northwestern UniversityMarketing

Don E. Schultz

Faculty

Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies
Write a review Add to the wiki
Is this you? Claim this profileNewer info? Request a verified updateCompareOpenAlex
DS
Established
#129
/400 · Marketing
Claim this profile to pick a paper-doll look or a photo
Teaching
—/5
0 reviews · 0% verified
Citations
6.7k
h 39 · i10 90
Academic descendants
0
0 Advisees · 0 gen
Collaborators
0
0 institutions
Service
0
0 current · 0 honors
Funding
$0
0 grants · 0 partners
Influence
20/100
Top 33%
Momentum
36/100
Established
0 reviews
Teaching
—/ 5
Clarity—
Helpfulness—
Fair grading—
5 lenses
About

Don E. Schultz is a Marketing scholar at Northwestern University. Research spans Consumer Behavior in Brand Consumption and Identification, Marketing and Advertising Strategies. 360 works, 6.7k citations (h-index 39).

Generated from open data. Know them? Add to this profile or claim it.

Affiliation on publications · Northwestern University

Most-cited work

Wiki completeness3 / 12
25%

The fill grows as students, colleagues and family add verified facts.