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University of California, Los AngelesMarketing

Dominique M. Hanssens

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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Teaching
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Citations
12k
h 48 · i10 90
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Influence
23/100
Top 19%
Momentum
20/100
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0 reviews
Teaching
—/ 5
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5 lenses
About

Dominique M. Hanssens is a Marketing scholar at University of California, Los Angeles. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 181 works, 12k citations (h-index 48).

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Affiliation on publications · University of California, Los Angeles

Most-cited work

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