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Texas Christian UniversityMarketing

Mark B. Houston

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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Citations
6.2k
h 37 · i10 49
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About

Mark B. Houston is a Marketing scholar at Texas Christian University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 87 works, 6.2k citations (h-index 37).

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Affiliation on publications · Texas Christian University

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