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Harvard UniversityMarketing

John Deighton

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior Studies
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Citations
7.1k
h 29 · i10 47
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About

John Deighton is a Marketing scholar at Harvard University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 136 works, 7.1k citations (h-index 29).

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Affiliation on publications · Harvard University

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