2020
Impact of social media activity outcomes on brand equity
Jeen‐Su Lim, Phuoc Pham, John H. Heinrichs
Journal of Product & Brand ManagementCore
84
cites
Researcher
Phuoc Pham is a Information Systems scholar at West Chester University. Research spans Technology Adoption and User Behaviour. 7 works, 322 citations (h-index 6).
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Associate Professor · West Chester University
Jeen‐Su Lim, Phuoc Pham, John H. Heinrichs
Journal of Product & Brand ManagementCore
Phuoc Pham, Bashar S. Gammoh
International Journal of Internet Marketing and AdvertisingCore
Ellen Bolman Pullins, Monideepa Tarafdar, Phuoc Pham
Journal of Organizational Effectiveness People and PerformanceCore