2018
Research in marketing strategy
Neil A. Morgan, Kimberly A. Whitler, Hui Feng, Simos Chari
Journal of the Academy of Marketing Science OATop-listed
339
cites
Faculty
Kimberly A. Whitler is a Marketing scholar at University of Virginia. Research spans Consumer Behavior in Brand Consumption and Identification. 75 works, 1.1k citations (h-index 13).
Generated from open data. Know them? Add to this profile or claim it.
Affiliation on publications · University of Virginia
Neil A. Morgan, Kimberly A. Whitler, Hui Feng, Simos Chari
Journal of the Academy of Marketing Science OATop-listed
Neil A. Morgan, Hui Feng, Kimberly A. Whitler
Journal of International Marketing OATop-listed
Kimberly A. Whitler, Ryan Adam Krause, Donald R. Lehmann
Journal of MarketingTop-listed