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Santa Clara UniversityMarketing

Shelby H. McIntyre

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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h 26 · i10 40
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About

Shelby H. McIntyre is a Marketing scholar at Santa Clara University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 61 works, 4.1k citations (h-index 26).

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Affiliation on publications · Santa Clara University

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