Steven M. Shugan

Steven M. Shugan, the McKethan-Matherly Eminent Scholar & Professor at the University of Florida. Formerly a full professor at University of Chicago (13 years), an assistant professor at the University of Rochester (2 years) and an instructor at SDA Bocconi, Milan, he has taught marketing, econometrics (Chicago), statistics (Florida) and computer science (Northwestern). He was editor-in-chief of Marketing Science (6 years), editor of Journal of Business (1990-1992) and guest associate editor of Management Science and served on over 10 editorial boards including the Journal of Consumer Research, Journal of Marketing & Journal of Marketing Research. He has numerous publications with over one hundred professional presentations in over 25 countries. He is an INFORMS fellow as well as an Inaugural Fellow of the Society for Marketing Science. He has won the Gilbert A. Churchill Award for lifetime achievement, the UNSW School Distinguished Scholar Award, the Paul D. Converse Awards and rated #1 author in Business for field-adjusted impact (Korkeamäki et al. 2018. Journal of Business Research 84 3 pp.220-232). He is a Marshall Distinguished Scholar (2005). He won several best paper awards (including twice-Marketing Science, Journal of Marketing, Journal of Retailing, finalist-Journal of Service Research, finalist-Journal of Marketing Research) and best teaching awards. He has won the INFORMS service award. He consulted for over thirty (30) different firms and written commercial software including a simulation game. He has served on numerous committees including the tenure and promotion committees at both the University of Chicago and the University of Florida. He was past chairman of the INFORMS College on Marketing, twice organizer of the Marketing Science Conference, and chair of numerous dissertation committees. Website: https://warrington.ufl.edu/directory/person/5559/

McKethan-Matherly Eminent Scholar Chair and Professor · University of Florida