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University of PennsylvaniaMarketing

Yoram Jerry Wind

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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YW
Established
#67
/400 · Marketing
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Teaching
—/5
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Citations
13k
h 48 · i10 103
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0
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0
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Service
0
0 current · 0 honors
Funding
$104k
1 grants · 0 partners
Influence
23/100
Top 16%
Momentum
3/100
Established
0 reviews
Teaching
—/ 5
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Fair grading—
5 lenses
About

Yoram Jerry Wind is a Marketing scholar at University of Pennsylvania. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 187 works, 13k citations (h-index 48).

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Affiliation on publications · University of Pennsylvania

Most-cited work

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