2004
Corporate Social Responsibility and Marketing: An Integrative Framework
Isabelle Maignan, O. C. Ferrell
Journal of the Academy of Marketing ScienceTop-listed
1.9k
cites
Faculty
O. C. Ferrell is a Management & Strategy scholar at Auburn University. Research spans Corporate Social Responsibility Reporting, Ethics in Business and Education, Management and Marketing Education. 220 works, 22k citations (h-index 57).
Generated from open data. Know them? Add to this profile or claim it.
Affiliation on publications · Auburn University
Isabelle Maignan, O. C. Ferrell
Journal of the Academy of Marketing ScienceTop-listed
O. C. Ferrell, Larry G. Gresham
Journal of MarketingTop-listed
Michael D. Hartline, O. C. Ferrell
Journal of MarketingTop-listed