YesRATEPROF
Dartmouth CollegeMarketing

Kevin Lane Keller

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingMarketing and Advertising Strategies
Write a review Add to the wiki
Is this you? Claim this profileNewer info? Request a verified updateCompareORCID OpenAlex
KK
Established
#9
/400 · Marketing
Claim this profile to pick a paper-doll look or a photo
Teaching
—/5
0 reviews · 0% verified
Citations
55k
h 71 · i10 121
Academic descendants
0
0 Advisees · 0 gen
Collaborators
0
0 institutions
Service
0
0 current · 0 honors
Funding
$0
0 grants · 0 partners
Influence
28/100
Top 2%
Momentum
13/100
Established
0 reviews
Teaching
—/ 5
Clarity—
Helpfulness—
Fair grading—
5 lenses
About

Kevin Lane Keller is a Marketing scholar at Dartmouth College. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Marketing and Advertising Strategies. 215 works, 55k citations (h-index 71).

Generated from open data. Know them? Add to this profile or claim it.

Affiliation on publications · Columbia University

Most-cited work

Wiki completeness4 / 12
33%

The fill grows as students, colleagues and family add verified facts.