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George Washington UniversityMarketing

Thomas P. Novak

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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19k
h 28 · i10 39
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21/100
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About

Thomas P. Novak is a Marketing scholar at George Washington University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 69 works, 19k citations (h-index 28).

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Affiliation on publications · George Washington University

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