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Rice UniversityMarketing

Wagner A. Kamakura

Faculty

Consumer Market Behavior and PricingCustomer churn and segmentation
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Citations
19k
h 61 · i10 114
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25/100
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About

Wagner A. Kamakura is a Marketing scholar at Rice University. Research spans Consumer Market Behavior and Pricing, Customer churn and segmentation. 200 works, 19k citations (h-index 61).

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Affiliation on publications · Rice University

Most-cited work

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