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University of Maryland, College ParkMarketing

Michel Wedel

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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Citations
25k
h 81 · i10 165
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Influence
28/100
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31/100
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0 reviews
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—/ 5
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About

Michel Wedel is a Marketing scholar at University of Maryland, College Park. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 316 works, 25k citations (h-index 81).

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Position · University of Maryland, College Park

Most-cited work

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