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Northwestern UniversityMarketing

Philip Kotler

Faculty

Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies
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Citations
8.4k
h 27 · i10 36
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Influence
20/100
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—/ 5
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About

Philip Kotler is a Marketing scholar at Northwestern University. Research spans Consumer Behavior in Brand Consumption and Identification, Marketing and Advertising Strategies. 137 works, 8.4k citations (h-index 27).

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Affiliation on publications · Northwestern University

Most-cited work

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