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Southern Methodist UniversityMarketing

Jacquelyn S. Thomas

Faculty

Consumer Market Behavior and PricingConsumer Retail Behavior StudiesCustomer churn and segmentation
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h 18 · i10 20
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About

Jacquelyn S. Thomas is a Marketing scholar at Southern Methodist University. Research spans Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Customer churn and segmentation. 35 works, 5.2k citations (h-index 18).

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Affiliation on publications · University of Chicago

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