1991
Why we buy what we buy: A theory of consumption values
Jagdish N. Sheth, Bruce I. Newman, Barbara L. Gross
Journal of Business ResearchTop-listed
4.9k
cites
Jagdish N. Sheth
Faculty
Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies
About
Jagdish N. Sheth is a Marketing scholar at Emory University. Research spans Consumer Behavior in Brand Consumption and Identification, Marketing and Advertising Strategies. 552 works, 34k citations (h-index 75).
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Charles H. Kellstadt Professor of Business · Emory University
Most-cited work
1971
The Theory of Buyer Behavior
Stewart W. Bither, John A. Howard, Jagdish N. Sheth
Journal of MarketingTop-listed
2.8k
cites
2020
Impact of Covid-19 on consumer behavior: Will the old habits return or die?
Journal of Business Research OATop-listed
1.8k
cites