Field

Marketing

400

scholars

154

institutions

0

reviewed

0

in pipeline

1

peer reviews

Professor mapConsumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior StudiesEnvironmental Sustainability in BusinessConsumer behaviorService and Product InnovationMarketing and Advertising StrategiesCustomer churn and segmentationCopyright and Intellectual PropertyConsumer Packaging Perceptions and TrendsConsumer Perception and Purchasing Behavior

Field leaderboard

1Gerard J. TellisFaculty · USC · seniorTop 1%42 2Richard P. BagozziFaculty · UM · seniorTop 1%35 3Weng Marc LimFaculty · · early-careerTop 1%32 4Arch George WoodsideFaculty · BC · seniorTop 1%31 5Stephen Louis VargoFaculty · UO · seniorTop 1%31 6Dhruv GrewalFaculty · · seniorTop 1%29 7Robert V. KozinetsFaculty · USC · seniorTop 2%29 8Donald R. LehmannFaculty · CU · seniorTop 2%28 9Kevin Lane KellerFaculty · · seniorTop 2%28 10M. Joseph SirgyFaculty · · seniorTop 2%28 11Anna S. MattilaFaculty · PSU · seniorTop 3%28 12David A. AakerFaculty · UCB · seniorTop 3%28 13Jagdish N. ShethFaculty · · seniorTop 3%28 14Michel WedelFaculty · UMD · seniorTop 3%28 15Morris B. HolbrookFaculty · CU · seniorTop 3%28 16Roland T. RustFaculty · UMD · seniorTop 3%28 17James R. BettmanFaculty · · seniorTop 4%27 18Richard G. NetemeyerFaculty · UVA · seniorTop 4%27 19Naresh K. MalhotraFaculty · GT · seniorTop 5%26 20Naveen DonthuFaculty · GSU · seniorTop 5%26 21Barry J. BabinFaculty · · seniorTop 5%26 22Pradeep K. ChintaguntaFaculty · UC · seniorTop 5%26 23John G LynchFaculty · UCB · seniorTop 6%26 24Bernd H. SchmittFaculty · CU · seniorTop 6%25 25Kent B. MonroeFaculty · UIUC · seniorTop 6%25 26Scott A. NeslinFaculty · · seniorTop 6%25 27Wagner A. KamakuraFaculty · · seniorTop 6%25 28Peter E. RossiFaculty · UCLA · seniorTop 7%25 29Sharon E. BeattyFaculty · · seniorTop 7%25 30Wayne D. HoyerFaculty · · seniorTop 7%25 31Xueming LuoFaculty · · seniorTop 7%25 32Anindya GhoseFaculty · NYU · seniorTop 8%24 33Elizabeth C. HirschmanFaculty · · seniorTop 8%24 34Scot BurtonFaculty · · seniorTop 8%24 35Venkatesh ShankarFaculty · SMU · seniorTop 8%24 36Wayne S. DeSarboFaculty · PSU · seniorTop 8%24 37Dana L. AldenFaculty · UH · seniorTop 9%24 38Itamar SimonsonFaculty · SU · seniorTop 9%24 39David W. StewartFaculty · LMU · seniorTop 10%24 40Deborah J. MacInnisFaculty · USC · seniorTop 10%24 41Jay A. KandampullyFaculty · OSU · seniorTop 10%24 42Charles Ray TaylorFaculty · VU · seniorTop 11%23 43Joseph W. AlbaFaculty · UF · seniorTop 11%23 44Magali A. DelmasFaculty · UCLA · seniorTop 11%23 45P.K. KannanFaculty · UMD · seniorTop 11%23 46Paul P. MaglioFaculty · UCM · seniorTop 11%23 47Rajdeep GrewalFaculty · UNC · seniorTop 11%23 48Alı HortaçsuResearcher · NBER · seniorTop 13%23 49Aradhna KrishnaFaculty · UM · seniorTop 13%23 50Barbara E. KahnFaculty · · seniorTop 13%23

Institutions

CU18
University of Pennsylvania11
UW10
NU10
USC10
OSU10
PSU8
NYU8
ASU7
FSU7

Society recognition & honors

Gerard J. TellisWilliam F. Odell 2019 Award for best paper in Journal of Marketing ResearchAmerican Marketing Association · 2019