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University of MississippiMarketing

Barry J. Babin

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Steady
#21
/400 · Marketing
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Teaching
—/5
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Citations
35k
h 61 · i10 109
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0
0 current · 0 honors
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Influence
26/100
Top 5%
Momentum
43/100
Steady
Standing in the field
Top 6%
#25/ 401
Marketing

#32 of 275 senior scholars by momentum

Influence94
Citations96
h-index94
Recent output79
Teaching50
Mentorship49
Momentum78
Peer review50
Momentum · 看涨
43/100
Steady
Citation growth29
Recent output84
Pipeline0
Peer outlook35
Backing0
Recent honors0

Stage-aware: growth, pipeline, peers and backing

Pipeline
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Contribution to the field
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field honors
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