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University of California, BerkeleyMarketing

David A. Aaker

Faculty

Consumer Behavior in Brand Consumption and Identification
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Established
#12
/400 · Marketing
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Teaching
—/5
0 reviews · 0% verified
Citations
45k
h 72 · i10 145
Academic descendants
0
0 Advisees · 0 gen
Collaborators
0
0 institutions
Service
0
0 current · 0 honors
Funding
$0
0 grants · 0 partners
Influence
28/100
Top 3%
Momentum
5/100
Established
Standing in the field
Top 3%
#12/ 400
Marketing

#235 of 275 senior scholars by momentum

Influence97
Citations99
h-index96
Recent output23
Teaching50
Mentorship50
Momentum11
Peer review50
Momentum · 看涨
5/100
Established
Citation growth0
Recent output14
Pipeline0
Peer outlook35
Backing0
Recent honors0

Stage-aware: growth, pipeline, peers and backing

Pipeline
Papers between submission and print, reported by the scholar or co-authors
0

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SubmittedUnder reviewMajor revisionMinor revisionAcceptedForthcoming
Contribution to the field
1.28%
of the field's citations
0
editorial / PC / society roles
0
field honors
0
Advisees
Rankings & recognition
    看好 · Backing
    +0 / 90d
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    Peer review

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    Nearby in the field
    Wiki completeness2 / 12
    17%

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