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University of Southern CaliforniaMarketing

Deborah J. MacInnis

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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/400 · Marketing
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Teaching
—/5
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Citations
21k
h 49 · i10 88
Academic descendants
0
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Service
0
0 current · 0 honors
Funding
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Influence
24/100
Top 10%
Momentum
16/100
Established
Standing in the field
Top 10%
#40/ 400
Marketing

#154 of 275 senior scholars by momentum

Influence90
Citations92
h-index86
Recent output23
Teaching50
Mentorship50
Momentum32
Peer review50
Momentum · 看涨
16/100
Established
Citation growth25
Recent output10
Pipeline0
Peer outlook35
Backing0
Recent honors0

Stage-aware: growth, pipeline, peers and backing

Pipeline
Papers between submission and print, reported by the scholar or co-authors
0

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SubmittedUnder reviewMajor revisionMinor revisionAcceptedForthcoming
Contribution to the field
0.59%
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editorial / PC / society roles
0
field honors
0
Advisees
Rankings & recognition
    看好 · Backing
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    Peer review

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    33%

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