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University of OklahomaMarketing

Stephen Louis Vargo

Faculty

Consumer Behavior in Brand Consumption and IdentificationService and Product Innovation
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Established
#6
/401 · Marketing
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Teaching
—/5
0 reviews · 0% verified
Citations
61k
h 73 · i10 118
Academic descendants
0
0 Advisees · 0 gen
Collaborators
0
0 institutions
Service
2
2 current · 1 honors
Funding
$0
0 grants · 0 partners
Influence
31/100
Top 1%
Momentum
36/100
Established
Standing in the field
Top 1%
#6/ 401
Marketing

#56 of 275 senior scholars by momentum

Influence99
Citations99
h-index97
Recent output77
Teaching50
Mentorship49
Momentum66
Peer review50
Momentum · 看涨
36/100
Established
Citation growth9
Recent output93
Pipeline0
Peer outlook35
Backing0
Recent honors0

Stage-aware: growth, pipeline, peers and backing

Pipeline
Papers between submission and print, reported by the scholar or co-authors
0

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SubmittedUnder reviewMajor revisionMinor revisionAcceptedForthcoming
Contribution to the field
1.71%
of the field's citations
2
editorial / PC / society roles
0
field honors
0
Advisees
Rankings & recognition
    看好 · Backing
    +0 / 90d
    0backers

    Peer review

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    Wiki completeness6 / 12
    50%

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