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Georgia Institute of TechnologyMarketing

Naresh K. Malhotra

Faculty

Consumer Behavior in Brand Consumption and Identification
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#23
/401 · Marketing
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Teaching
—/5
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Citations
34k
h 66 · i10 169
Academic descendants
0
0 Advisees · 0 gen
Collaborators
0
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Service
0
0 current · 0 honors
Funding
$0
0 grants · 0 partners
Influence
26/100
Top 6%
Momentum
5/100
Established
Standing in the field
Top 5%
#19/ 400
Marketing

#238 of 275 senior scholars by momentum

Influence95
Citations96
h-index95
Recent output23
Teaching50
Mentorship50
Momentum10
Peer review50
Momentum · 看涨
5/100
Established
Citation growth0
Recent output13
Pipeline0
Peer outlook35
Backing0
Recent honors0

Stage-aware: growth, pipeline, peers and backing

Pipeline
Papers between submission and print, reported by the scholar or co-authors
0

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SubmittedUnder reviewMajor revisionMinor revisionAcceptedForthcoming
Contribution to the field
0.97%
of the field's citations
0
editorial / PC / society roles
0
field honors
0
Advisees
Rankings & recognition
    看好 · Backing
    +0 / 90d
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    Peer review

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    Nearby in the field
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    25%

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