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Duke UniversityMarketing

James R. Bettman

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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JB
Established
#4
/401 · Marketing
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Academic childrentap
Teaching
—/5
0 reviews · 0% verified
Citations
36k
h 72 · i10 127
Academic descendants
1
1 Advisees · 1 gen
Collaborators
0
0 institutions
Service
0
0 current · 0 honors
Funding
$0
0 grants · 0 partners
Influence
32/100
Top 1%
Momentum
7/100
Established
Standing in the field
Top 1%
#4/ 401
Marketing

#216 of 275 senior scholars by momentum

Influence99
Citations97
h-index96
Recent output5
Teaching50
Mentorship99
Momentum15
Peer review50
Momentum · 看涨
7/100
Established
Citation growth15
Recent output0
Pipeline0
Peer outlook35
Backing0
Recent honors0

Stage-aware: growth, pipeline, peers and backing

Pipeline
Papers between submission and print, reported by the scholar or co-authors
0

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SubmittedUnder reviewMajor revisionMinor revisionAcceptedForthcoming
Contribution to the field
1.02%
of the field's citations
0
editorial / PC / society roles
0
field honors
1
Advisees
Rankings & recognition
    看好 · Backing
    +0 / 90d
    0backers

    Peer review

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    25%

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