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University of Southern CaliforniaMarketing

Gerard J. Tellis

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
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Established
#1
/400 · Marketing
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Teaching
—/5
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Citations
24k
h 74 · i10 132
Academic descendants
0
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Service
5
2 current · 26 honors
Funding
$0
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Influence
42/100
Top 1%
Momentum
15/100
Established
Standing in the field
Top 1%
#1/ 400
Marketing

#161 of 275 senior scholars by momentum

Influence100
Citations94
h-index98
Recent output67
Teaching50
Mentorship50
Momentum30
Peer review50
Momentum · 看涨
15/100
Established
Citation growth0
Recent output43
Pipeline0
Peer outlook35
Backing0
Recent honors0

Stage-aware: growth, pipeline, peers and backing

Pipeline
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Contribution to the field
0.68%
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1
editorial / PC / society roles
1
field honors
0
Advisees
Rankings & recognition
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