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Pennsylvania State UniversityMarketing

Anna S. Mattila

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Steady
#15
/401 · Marketing
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Teaching
—/5
0 reviews · 0% verified
Citations
28k
h 88 · i10 311
Academic descendants
0
0 Advisees · 0 gen
Collaborators
0
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Service
0
0 current · 0 honors
Funding
$0
0 grants · 0 partners
Influence
28/100
Top 4%
Momentum
48/100
Steady
Standing in the field
Top 3%
#11/ 400
Marketing

#18 of 275 senior scholars by momentum

Influence97
Citations95
h-index99
Recent output99
Teaching50
Mentorship50
Momentum84
Peer review50
Momentum · 看涨
48/100
Steady
Citation growth33
Recent output94
Pipeline0
Peer outlook35
Backing0
Recent honors0

Stage-aware: growth, pipeline, peers and backing

Pipeline
Papers between submission and print, reported by the scholar or co-authors
0

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SubmittedUnder reviewMajor revisionMinor revisionAcceptedForthcoming
Contribution to the field
0.8%
of the field's citations
0
editorial / PC / society roles
0
field honors
0
Advisees
Rankings & recognition
    看好 · Backing
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    Peer review

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    Nearby in the field
    Wiki completeness4 / 12
    33%

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