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J. Willard and Alice S. Marriott FoundationMarketing

Martin Mende

Researcher

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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h 27 · i10 39
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About

Martin Mende is a Marketing scholar at J. Willard and Alice S. Marriott Foundation. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 74 works, 5.9k citations (h-index 27).

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Affiliation on publications · J. Willard and Alice S. Marriott Foundation

Most-cited work

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