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Arizona State UniversityMarketing

Amy L. Ostrom

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior StudiesService and Product Innovation
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/401 · Marketing
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Teaching
—/5
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Citations
20k
h 35 · i10 44
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Influence
22/100
Top 21%
Momentum
14/100
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0 reviews
Teaching
—/ 5
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5 lenses
About

Amy L. Ostrom is a Marketing scholar at Arizona State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Service and Product Innovation. 58 works, 20k citations (h-index 35).

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Affiliation on publications · Arizona State University

Most-cited work

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