1999
Use of partial least squares (PLS) in strategic management research: a review of four recent studies
Strategic Management JournalTop-listed
7.1k
cites
John S. Hulland
Faculty
Customer Service Quality and LoyaltyInnovation and Knowledge Management
About
John S. Hulland is a Management & Strategy scholar at University of Georgia. Research spans Customer Service Quality and Loyalty, Innovation and Knowledge Management. 116 works, 23k citations (h-index 43).
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Emily H. and Charles M. Tanner, Jr. Chair in Sales Management and Professor of Marketing · University of Georgia
Most-cited work
2004
Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1
Michael R. Wade, John S. Hulland
MIS QuarterlyTop-listed
2.8k
cites
2016
Domo Arigato Mr. Roboto
Jenny van Doorn, Martin Mende, Stephanie M. Noble, John S. Hulland, Amy L. Ostrom, Dhruv Grewal, J. Andrew Petersen
Journal of Service Research OATop-listed
1.3k
cites