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Texas State UniversityMarketing

Steven W. Rayburn

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior StudiesService and Product Innovation
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Steady
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/400 · Marketing
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Teaching
—/5
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Citations
1.9k
h 17 · i10 23
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Influence
16/100
Top 78%
Momentum
39/100
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Teaching
—/ 5
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5 lenses
About

Steven W. Rayburn is a Marketing scholar at Texas State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Service and Product Innovation. 45 works, 1.9k citations (h-index 17).

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Department Chair · Texas State University

Most-cited work

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