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Maura L. Scott

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Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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About

Maura L. Scott is a professor of marketing and the Edward M. Carson Chair in Services Marketing at the W. P. Carey School of Business at Arizona State University. Her research interests include consumer behavior, consumer and societal well-being, public policy, and services marketing. Her research examines how to help improve consumers’ financial, health, and food decisions, particularly among underrepresented, marginalized, and vulnerable populations. She also studies how business research can help contribute to a more sustainable world. Her research has been published in leading journals including the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing, among others. Her work has been mentioned in leading outlets including New York Times, Wall Street Journal, Time, Forbes, Fast Company, and Entrepreneur. It has also been covered in lifestyle magazines such as Women’s Health, Allure, Shape, Prevention, Consumer Reports, and Good Housekeeping. She is a Coeditor of the Journal of Marketing. She previously served as joint editor-in-chief of the Journal of Public Policy & Marketing. She has also served as associate/area editor for the leading journals in the discipline, including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science. Professor Scott serves on the Board of Directors for the American Marketing Association (AMA). She is a past president of the AMA’s Academic Council and has served on the Board of Directors for the Association for Consumer Research. She serves as an academic fellow of the Marketing Science Institute. Professor Scott won the Society for Consumer Psychology’s 2024 Distinguished Scientific Contribution Award. She has won the Thomas C. Kinnear Best Paper Award (JPP&M), the Weitz-Winer-O'Dell Award (JMR), and the AMA-EBSCO-RRBM Award for Responsible Research. She was a finalist for the Paul E. Green Award (JMR) and an honorable mention for the Robert Ferber Award (JCR). She enjoys teaching and mentoring, and she has been actively involved in the PhD Project for many years. She has also won awards for serving as a mentor, including the Tenure Project Impact Award for supporting junior faculty, the Williams-Qualls-Spratlen Award for Excellence in Multi-Cultural Mentoring for her support of doctoral students and undergraduates, and the AMA DocSIG Mathew Joseph Award for mentoring doctoral students. She has taught undergraduate consumer behavior, marketing management, marketing principles, and marketing strategy, and doctoral seminars in consumer behavior theory and consumer behavior research methods.

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