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Texas State UniversityMarketing

Sidney T. Anderson

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior StudiesService and Product Innovation
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Steady
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/400 · Marketing
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Teaching
—/5
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Citations
573
h 12 · i10 13
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Influence
13/100
Top 95%
Momentum
40/100
Steady
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Teaching
—/ 5
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5 lenses
About

Sidney T. Anderson is a Marketing scholar at Texas State University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Service and Product Innovation. 31 works, 573 citations (h-index 12).

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Associate Professor · Texas State University

Most-cited work

Wiki completeness4 / 12
33%

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