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The Ohio State UniversityMarketing

Rebecca Walker Reczek

Faculty

Consumer Behavior in Brand Consumption and Identification
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About

Rebecca Walker Reczek is a Marketing scholar at The Ohio State University. Research spans Consumer Behavior in Brand Consumption and Identification. 91 works, 8.4k citations (h-index 34).

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Berry Chair of New Technologies and Professor of Marketing · The Ohio State University

Most-cited work

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