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Vanderbilt UniversityMarketing

Kelly L. Haws

Faculty

Consumer Behavior in Brand Consumption and Identification
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Citations
6.1k
h 35 · i10 67
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About

Kelly L. Haws is a Marketing scholar at Vanderbilt University. Research spans Consumer Behavior in Brand Consumption and Identification. 156 works, 6.1k citations (h-index 35).

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Anne Marie and Thomas B. Jr. Professor of Marketing · Vanderbilt University

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