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University of PennsylvaniaMarketing

Stefano Puntoni

Faculty

Consumer Behavior in Brand Consumption and Identification
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h 34 · i10 57
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About

Stefano Puntoni is a Marketing scholar at University of Pennsylvania. Research spans Consumer Behavior in Brand Consumption and Identification. 139 works, 5.9k citations (h-index 34).

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Professor of Marketing · University of Pennsylvania

Most-cited work

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