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The University of Texas at AustinMarketing

Rajagopal Raghunathan

Faculty

Consumer Behavior in Brand Consumption and Identification
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Citations
8.4k
h 26 · i10 27
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Funding
$440k
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Influence
20/100
Top 46%
Momentum
24/100
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0 reviews
Teaching
—/ 5
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5 lenses
About

Rajagopal Raghunathan is a Marketing scholar at The University of Texas at Austin. Research spans Consumer Behavior in Brand Consumption and Identification. 78 works, 8.4k citations (h-index 26).

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Professor · The University of Texas at Austin

Most-cited work

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