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The University of Texas at AustinMarketing

Wayne D. Hoyer

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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Teaching
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Citations
22k
h 57 · i10 95
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Influence
25/100
Top 7%
Momentum
30/100
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0 reviews
Teaching
—/ 5
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5 lenses
About

Wayne D. Hoyer is a Marketing scholar at The University of Texas at Austin. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies. 182 works, 22k citations (h-index 57).

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Affiliation on publications · The University of Texas at Austin

Most-cited work

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