1991
New Product Diffusion Models in Marketing: A Review and Directions for Research
Vijay Mahajan, Eitan Muller, Frank M. Bass
2.1k
cites
Faculty
Vijay Mahajan is a Operations & Decision Sciences scholar at The University of Texas at Austin. Research spans Innovation Diffusion and Forecasting. 224 works, 27k citations (h-index 81).
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Affiliation on publications · The University of Texas at Austin
Vijay Mahajan, Eitan Muller, Frank M. Bass
Thomas A. Burnham, Judy K. Frels, Vijay Mahajan
Journal of the Academy of Marketing ScienceTop-listed
Renana Peres, Eitan Muller, Vijay Mahajan
International Journal of Research in MarketingTop-listed