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Michel Tuan Pham

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Consumer Behavior in Brand Consumption and Identification
MP
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About

Michel Tuan Pham is the Kravis Professor of Business in Marketing at Columbia University’s Graduate School of Business. He has a Licenciate degree in Applied Economics from the Catholic University of Louvain-Mons, Belgium and M.A. and Ph.D. degrees in Business-Administration/Marketing from the University of Florida, Gainesville. His research interests relate to the role of affect (moods, feelings, and emotions) in judgment and decision-making and consumer self-regulation. His research has received several awards, is highly cited, and has appeared in Journal of Consumer Research, Journal of Marketing Research, Psychological Science, Organizational Behavior and Human Decision Processes, Journal of Consumer Psychology, International Journal of Research in Marketing, Personality and Social Psychology Review, Review of General Psychology, Journal of Economic Psychology, Marketing Letters, and Recherche et Applications en Marketing. He a past President and Fellow of the Society of Consumer Psychology (APA, Division 23). He is a past Area Editor of the Research Dialogue section of the Journal of Consumer Psychology, and issue Co-Editor of the Journal of the Association for Consumer Research.

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