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Columbia UniversityMarketing

Oded Netzer

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingCustomer churn and segmentation
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/400 · Marketing
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—/5
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Citations
5.9k
h 33 · i10 52
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Influence
20/100
Top 46%
Momentum
39/100
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Teaching
—/ 5
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5 lenses
About

Oded Netzer is a Marketing scholar at Columbia University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Customer churn and segmentation. 114 works, 5.9k citations (h-index 33).

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Professor · Columbia University

Most-cited work

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