2019
Uniting the Tribes: Using Text for Marketing Insight
Jonah A. Berger, Ashlee Humphreys, Stephan Ludwig, Wendy W. Moe, Oded Netzer, David A. Schweidel
Journal of MarketingTop-listed
738
cites
Faculty
David A. Schweidel is a Marketing scholar at Emory University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 119 works, 5k citations (h-index 30).
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Affiliation on publications · Emory University
Jonah A. Berger, Ashlee Humphreys, Stephan Ludwig, Wendy W. Moe, Oded Netzer, David A. Schweidel
Journal of MarketingTop-listed
Wendy W. Moe, David A. Schweidel
Marketing ScienceTop-listed
Renana Peres, Martin Schreier, David A. Schweidel, Alina B. Sorescu
International Journal of Research in Marketing OATop-listed