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Stanford UniversityMarketing

James M. Lattin

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior Studies
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h 19 · i10 20
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About

James M. Lattin is a Marketing scholar at Stanford University. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 32 works, 4.5k citations (h-index 19).

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Affiliation on publications · Stanford University

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