2019
Uniting the Tribes: Using Text for Marketing Insight
Jonah A. Berger, Ashlee Humphreys, Stephan Ludwig, Wendy W. Moe, Oded Netzer, David A. Schweidel
Journal of MarketingTop-listed
738
cites
Faculty
Ashlee Humphreys is a Marketing scholar at Northwestern University. Research spans Consumer Behavior in Brand Consumption and Identification. 65 works, 4.1k citations (h-index 22).
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Affiliation on publications · Northwestern University
Jonah A. Berger, Ashlee Humphreys, Stephan Ludwig, Wendy W. Moe, Oded Netzer, David A. Schweidel
Journal of MarketingTop-listed
Ashlee Humphreys, Rebecca Jen-Hui Wang
Journal of Consumer ResearchTop-listed
Ashlee Humphreys, Kent A. Grayson
Sociology CompassCore