2009
Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods
Peng Huang, Nicholas H. Lurie, Sabyasachi Mitra
Journal of MarketingTop-listed
769
cites
Nicholas H. Lurie
Faculty
Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
About
Nicholas H. Lurie is a Marketing scholar at University of Connecticut. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing. 58 works, 4.6k citations (h-index 21).
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Professor · University of Connecticut
Most-cited work
2008
Putting one-to-one marketing to work: Personalization, customization, and choice
Neeraj Arora, Xavier Drèze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh V. Joshi, V. Kumar, Nicholas H. Lurie, Scott A. Neslin, S. Sajeesh, Meng Su, Niladri B. Syam, Jacquelyn S. Thomas, Z. John Zhang
Marketing LettersCore
488
cites
2016
Gamification and Mobile Marketing Effectiveness
Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda, Jeff Donaldson
Journal of Interactive MarketingCore
480
cites