Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
Wei–yu Kevin Chiang, Dilip Chhajed, James D. Hess
Management ScienceTop-listed
Faculty
James D. Hess is a Marketing scholar at The University of Texas at Arlington. Research spans Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 80 works, 5.9k citations (h-index 26).
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Affiliation on publications · The University of Texas at Arlington
Wei–yu Kevin Chiang, Dilip Chhajed, James D. Hess
Management ScienceTop-listed
Neeraj Arora, Xavier Drèze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh V. Joshi, V. Kumar, Nicholas H. Lurie, Scott A. Neslin, S. Sajeesh, Meng Su, Niladri B. Syam, Jacquelyn S. Thomas, Z. John Zhang
Marketing LettersCore
Raj Echambadi, James D. Hess
Marketing Science OATop-listed