Scott A. Neslin

Faculty

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior StudiesCustomer churn and segmentation

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About

Scott A. Neslin is a Marketing scholar at Dartmouth College. Research spans Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. 189 works, 18k citations (h-index 63).

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Affiliation on publications · Dartmouth College